You eat with your eyes first is a saying that rings true when you spot those mouthwatering slices of pink watermelon or the sumptuously red tomato sauce that’s been simmering on the stove for hours. And the reason behind the appealing bright hue in those foods, and many others, is Lycopene. Lycopene is a naturally occurring red and pink pigment found in plants. It also supports health and wellness thanks to its antioxidant properties, which help cells fight free radical damage. Beyond its antioxidant benefits, Lycopene also helps maintain a healthy heart, supports prostate health and plays a role in maintaining good health. Next time you’re admiring the bold colors in the tomato garden, remember the power of red, and the benefits of also supplementing with Puritan’s Pride Lycopene in addition to adding red foods to your diet. About Puritans Pride For more than 40 years, Puritan’s Pride has helped families achieve a lifestyle of wellness. Our vitamins and supplements are made with care from the highest quality ingredients. They are tested or inspected as many as 15 times throughout the manufacturing process. That’s why you can shop with confidence. We take pride in our products and helping customers feel their best.