9Lives Hearty Cuts Wet Cat Food Indulge your cat with every irresistible bite of 9Lives Hearty Cuts cat food. Satisfy your cat with the flavors they love and big meaty chunks, cuts and shreds of seafood, poultry and beef in thick, rich gravy. Celebrating All Cats Since 1959 9Lives plays an active role in the health and happiness of cats everywhere. Our beloved Morris, a rescue cat himself, has visited countless schools to promote kindness to animals, and in 2007 he launched Morris Million Cat Rescue. Morris has even run for president twice, but he will never forget his humble beginnings.Morris wont rest until every cat finds a home, and 9Lives brand will keep bringing great taste and balanced nutrition to cats around the world. Why Because we believe your cat deserves to live well. Nielsen data 12 months ending July 27, 2013.